Evidence that someone may be preparing to make a purchase, such as comparing prices, reading reviews, checking features, or asking where to buy. Intent is stronger than general interest but is not a guarantee of a sale.
How Buyer Intent Works
Buyer intent is inferred from behavior that suggests someone may be moving toward a purchase. Comparisons, pricing searches, product reviews, feature questions, trial requests, and repeated visits to an offer page can all be stronger signals than broad informational browsing.
Simple Example
The search ‘best email marketing tool for beginners’ usually shows stronger purchase intent than ‘what is email marketing.’
Why It Matters for Beginners
This matters because stronger intent can help prioritize keywords, content, and offers. A small amount of high-intent traffic can sometimes be more commercially useful than a large amount of casual traffic.
A Common Mistake
Assuming one keyword proves a person will purchase without considering context and behavior.
Related Terms
- Demand
- Offer
- Conversion