A completed action that a page or campaign was designed to encourage. It may be a purchase, signup, download, registration, form submission, or another measurable step.
How Conversion Works
A conversion happens when a visitor completes an action the business has defined as valuable. That action might be a sale, email sign-up, quiz completion, tool registration, download, booked call, or another measurable next step.
Simple Example
A visitor reads an article and then joins the newsletter. That completed sign-up is a conversion.
Why It Matters for Beginners
This matters because traffic by itself does not tell you whether a website is helping the business. Conversions connect visitor activity to outcomes that can be measured and improved.
A Common Mistake
Tracking only sales while ignoring useful earlier conversions such as sign-ups or tool usage.
Related Terms
- Call to Action
- Funnel
- Analytics