The buying and selling of products or services online. It includes more than a purchase button: product information, payment processing, delivery, customer support, policies, records, and security all form part of the system.
How Ecommerce Works
Ecommerce uses an online system to present an offer, accept an order, process payment, and deliver or arrange fulfillment. The product can be physical, digital, subscription-based, or a service.
Simple Example
A visitor buys a downloadable workbook through an online storefront and receives it electronically.
Why It Matters for Beginners
This matters because selling online requires more than displaying a product. Payment, taxes, fulfillment, refunds, customer communication, and technical reliability all affect the buyer experience.
A Common Mistake
Focusing only on the storefront while ignoring fulfillment, refunds, taxes, and customer communication.
Related Terms
- Checkout
- Payment Gateway
- Digital Product
Leave a Reply