The path a person follows from first discovery to a desired action. A simple funnel may connect traffic, a landing page, an email signup, helpful follow-up, an offer, checkout, and delivery.
How Funnel Works
A funnel is the sequence of steps people move through from first contact toward a desired action. Different visitors may enter or leave at different points, so each step can be measured to find where interest grows or drops off.
Simple Example
A visitor finds an article, downloads a free guide, joins the email list, and later considers a paid membership.
Why It Matters for Beginners
This matters because a weak step can stop people from reaching the next one. Measuring the sequence helps identify whether the problem is traffic, messaging, trust, checkout, or follow-up.
A Common Mistake
Adding extra steps because complicated funnels look sophisticated, even when they make the buyer journey worse.
Related Terms
- Traffic
- Lead Magnet
- Offer
- Conversion