Visits generated through advertising, sponsored placements, or promoted posts. Beginners should define a budget, audience, conversion goal, and stopping rule before paying for traffic.
How Paid Traffic Works
Paid traffic comes from promotion where the advertiser pays for exposure, clicks, views, leads, or another result. Campaigns are usually measured against spend so the business can judge whether the traffic produces enough value.
Simple Example
You pay for an advertisement that sends visitors to a landing page.
Why It Matters for Beginners
This matters because paid traffic can produce data and reach quickly, but every visit has a cost. Tracking and conversion economics should be understood before spending heavily.
A Common Mistake
Buying traffic before tracking, landing pages, and conversion economics are ready.
Related Terms
- Traffic
- Analytics
- Conversion