Evidence that supports a claim, such as verifiable results, transparent demonstrations, credible data, or independent reviews. The strength of proof depends on source, method, context, and whether others can check it.
How Proof Works
Proof is evidence strong enough to support a specific statement. The type of proof needed depends on the claim: a pricing claim may require current official pricing, while a performance claim may require measured results and context.
Simple Example
A current official pricing page is used to verify what a software subscription actually costs.
Why It Matters for Beginners
This matters because proof should match the exact claim being made. Impressive-looking evidence that does not address the claim can create false confidence.
A Common Mistake
Using evidence that looks impressive but does not actually prove the claim being made.
Related Terms
- Evidence
- Analytics
- Scam Signal