The people who visit a website, landing page, store, video, article, or offer. Traffic can come from search, social media, email, advertising, referrals, partnerships, or direct visits, and its value depends on relevance and action—not volume alone.
How Traffic Works
Traffic is the flow of visitors or sessions to a website, page, app, or offer. Traffic can be grouped by source, campaign, location, device, behavior, and other characteristics so the business can judge both quantity and quality.
Simple Example
Search, social, email, referrals, and advertising all send visitors to the website, but each source behaves differently.
Why It Matters for Beginners
This matters because traffic is only useful when the visitors are relevant to the site’s purpose. Source, intent, engagement, and conversion tell more than a raw visitor count.
A Common Mistake
Celebrating a large visitor count without checking whether those visitors are relevant or take meaningful actions.
Related Terms
- Organic Traffic
- Paid Traffic
- Analytics